As winter blankets northern regions with snow, school closures due to inclement weather are a common occurrence. Instead of relying on the traditional methods of notifying families, many schools have embraced humor and creativity to share the news. From amusing videos to catchy songs, these announcements have turned snow days into a much-anticipated event. Among the schools making waves with their unique approach is Swartz Creek Community Schools in Michigan. Their snow day announcement video has already surpassed a million views on YouTube, capturing hearts and leaving audiences laughing across the internet.
The video stars Superintendent Ben Mainka and Principal Jim Kitchen, dressed proudly in their school team gear. They stand in front of the camera to deliver an important message about the upcoming snow day. Superintendent Mainka begins with a serious tone, addressing a growing trend: “I’d like to take a moment to share a brief video announcement. I’ve noticed a trend sweeping the nation – superintendents and administrators creating absurd songs, playing music, donning sunglasses, and making complete spectacles of themselves to announce school cancellations. It feels like we have….”
Before Mainka can finish his statement, the recognizable piano intro of Leonard Cohen’s classic song “Hallelujah” begins to play softly in the background. Both men exchange puzzled glances as the unexpected melody interrupts the otherwise formal announcement. Mainka initially tries to stay on track, continuing his serious tone while acknowledging the impending winter storm. However, he can’t resist joining in with the tune, improvising lyrics to match the situation: “I came across some news about a winter storm…”
Principal Kitchen immediately halts him, exclaiming, “Hold on! Hold on! Let me emphasize once more. We will not subject ourselves to the embarrassment of singing a snow day song!” Despite Kitchen’s insistence, Mainka can’t help himself. As the piano music continues, he casually slips on a pair of sunglasses and begins singing his announcement, seamlessly blending his message with the melody of “Hallelujah.”
What starts as a lighthearted musical detour quickly turns into a full-fledged performance. Mainka’s surprisingly impressive singing voice adds to the humor and charm of the moment. Kitchen, initially resistant, eventually joins in. Donning his own pair of sunglasses, he steps up beside Mainka to harmonize. Together, the duo delivers their snow day updates with playful, cleverly improvised lyrics that capture the spirit of the announcement: “It’s a snowy day, a chilly winter day. Relax at home and enjoy some gaming. It’s a wonderful day for the family.”
Amid the fun, Superintendent Mainka includes a thoughtful reminder to students and families. While encouraging everyone to stay warm and safe, he emphasizes the importance of using the day productively: “This winter storm will pass quickly; please try not to sleep ‘til noon. You ought to be putting in some effort for your parents.” His words strike a balance between humor and responsibility, offering a message that both students and parents can appreciate.
The pair wraps up their performance with a final reminder to enjoy the snow day while staying cozy and safe. Their rendition of the announcement, complete with excellent vocals and a touch of theatrical flair, has left a lasting impression on viewers. The combination of humor, creativity, and a bit of musical talent has turned what could have been a mundane update into an entertaining and memorable experience.
Swartz Creek Community Schools’ video has received widespread praise, with viewers applauding the lighthearted approach and the effort to bring joy to students and families during the cold winter months. The school’s use of humor demonstrates how a small, creative gesture can make a significant impact, fostering a sense of connection and community even in challenging weather conditions.
This viral snow day announcement serves as a testament to the power of laughter and creativity. It highlights the importance of finding joy in the little things, even in the midst of a winter storm. As the internet continues to share and celebrate the video, it’s clear that Swartz Creek Community Schools has set a high bar for snow day announcements, inspiring other schools to bring their own unique spin to the tradition.
The next time snow blankets your neighborhood, and you find yourself waiting for the school closure update, perhaps you’ll hope for something as entertaining as this. Swartz Creek’s delightful performance is a reminder that even the most routine announcements can become opportunities to spread joy, connect with others, and turn a snow day into a celebration.
